A 360° Approach To Sustainability

| 13 October 2020


Sustainability is at the core of everything we do. It is in the way we live, the way we work and the way we function as a community. Being mindful of not just people but the planet is introducing us to a whole new way of life that truly celebrates nature for its strength and resilience. While this may be the truth for many people – unfortunately, not all. The planet is deteriorating a rapid rate and without immediate changes, the damage may become irreversible. As Richard Branson famously said, ‘There is no planet B. We have to take care of the one we have’. Given the current climate in the world, this seems to ring more true than ever. The unsustainable practices of global businesses are at the cause of environmental distress. Certain companies sell over a billion products a day in single use packaging and seemingly have no plans to correct this issue. With around 400 million tonnes of plastic produced every year, it is estimated that only 9% of plastic ever produced has been recycled. Leaving the remaining 92% to litter our landfills, oceans and communities.

What can we do as individuals to try and make this right? Buying and selling is essentially about supply and demand. If consumer attitudes are changing, then so does the demand for these products. Companies would have no choice but to see differently and reflect upon the practices of their supply chains to create a more sustainable brand. We can see a direct relationship between sustainable practices and positive environmental change. A sharp rise in brands creating more sustainable products that can be recycled, has led to a fall in carbon dioxide emissions. With more and more global companies pledging to follow suit, we can only hope to see this fall further. Although enforced nearly five years ago now, the 5p plastic bag charge has proved massively effective in tackling the plastic pollution problem in the UK. This charge took effect in 2015 and just a year later it was reported that plastic waste on UK beaches was down a massive 37%.This figure continuing to rise shows just how an environmentally focused target can have a positive knock on effect on the planet. Showing us how we really can make a change for the planet one choice at a time.


But the truth is, there is no one way to live sustainably. There are so many different approaches to this topic it can seem overwhelming at times. When we think of sustainable living we must take a 360 approach because the transition to a sustainable lifestyle will take effect on so many aspects of your life. What you eat and where you buy that food from, the clothing brands you buy from and what those clothes are made of. Your general day to day goings about will be affected by your method of transport. We want you to see that it doesn’t need to be as daunting as it sounds. In recent years we have seen masses of people making these sustainable changes and as the demand for more sustainable options grew, so did what was on offer. Now we’re seeing hundreds of new brands emerging with a sustainable mission and message for their customers, making the transition into a more planet friendly lifestyle easier than ever!

Asking the right questions is the first key step to understanding how you can make sustainable changes to your lifestyle. Stating with your clothes – who made them? Where did they come from? What materials are they made of? aequem.com stocks over 70 sustainable brands that are honest and transparent with their customers. With one swift click of a button you can find out where the garments come from and how they are made so you can truly understand their sustainable value. You might want to think about transport, how can you adapt your daily commute (if you are not working remotely at this time) to help reduce the rate of air pollution? Utilising public transport is a great way to do this, cycling to work where possible serves a great purpose not just for the environment, but for your own personal health! Food is another prominent part of your lifestyle that begs many questions. How much waste is this packaging producing? Where will this end up? How much water waste did this food create? For minimal environmental impact, choose natural and organic. Explore plant based options like those on offer at the Wild Food Cafe to enjoy delicious recipes that are kind to the planet!


As individuals, we can all be doing our bit to help preserve the planet and it all starts with our own attitude towards sustainability. As a community, think about what we could achieve if everyone began to adopt these new changes throughout their lifestyles. It has already been proven how the impact of sustainable practises, big or small, can have a tremendous effect on the environment. Think about these changes in relation to your lifestyle and how you can make it work for you and the planet. There is no better time than the present to start making more positive environmental choices, join us in helping make sustainability the norm!!!